Inception® is formulated with animal protein first to serve your canine companions’ needs. We understand your canine companions are carnivore first, omnivore second and thrive with good animal protein in their diets. At Inception® , we ensure our first two ingredients are animal protein. Our formulas are free of potatoes, legumes, corn, wheat, soy, artificial colors, flavors, and preservatives. We want to give your canine companions everything they need for a long and happy life with you.  

e dogs (70 pounds or more as an adult).

• We all know the benefits that come with eating fish. The same goes for your dog. The inception fish recipe comes with a combination of two different types of fish: Whitefish and catfish. The inception fish recipe also comes complete with vitamins and supplements to contribute to your dog’s overall health. It also contains no potatoes, legumes, corn, wheat, or soy. It’s also available in wet and dry formulas.
• The whitefish in the inception fish recipe comes from the fresh waters of the evergreen state of Washington, where the fish are thriving and healthy. The catfish come from the productive roaring rivers of Georgia, where catfish are very popular and plentiful.  
• The oats used in inception come from the pristine oat fields of Canada. Oats are high in fiber and contain antioxidants, vitamins, and minerals, all working together to promote and maintain the health and well-being of your dog.

Lastly, the millet and milo we use are grown in the vibrant green farmlands of North Dakota, harvested with care by local farmers and prepared to meet the high standards that your dog deserves. Millet is also a healthy source of carbohydrates for most dogs and is easy to digest.Inception® Fish Recipe for dogs is formulated to meet the nutritional levels established by the Association of American Feed Control Officials (AAFCO) for all life stages except the growth of large siz